http://elijahhawkins.blogsome.com Just another WordPress weblog Thu, 13 Dec 2007 09:28:54 +0000 http://backend.userland.com/rss092 en One of the things that a franchisor has to offer a potential franchisee is their brand name. A strong brand name means the built-in potential customers for the franchisee and his franchise outlet. Each franchisor must stipulate how their trademarks and proprietary information within the confidential operations manual will be ... http://elijahhawkins.blogsome.com/2007/12/13/trademarks-and-proprietary-rights-in-franchise-systems/